Naluza Influencer Collaboration Terms

1) Nano Influencers (1k–5k followers)

Collaboration: Product gifting only
 Deliverables (base):

  • 1 Instagram photo or video testimonial (feed)

  • 1 Instagram Reel

  • 1 Instagram Story mention

  • Preferred (optional): Cross-post on TikTok, Facebook, and/or Pinterest (if accounts are active)

Specs: High-resolution; 4:5 for IG feed; 9:16 vertical for Reels/Stories (also suitable for TikTok).
 Deadlines: Post within 2 weeks of product delivery.
 Compensation: Gifted swimwear.
 Notes: See Section 4 for tagging/linking, platform follows, reviews, and multi-item rules.

Cross-Platform Bonus:

Instagram is the primary platform for all collaborations.

Optional reposts or adaptations on additional channels may be compensated with store credit, as follows:

– TikTok: +€15 store credit

– Pinterest: +€10 store credit

– Facebook: +10€ store credit

Cross-platform bonuses must be agreed upon prior to posting.

2) Micro Influencers (5k–50k followers)

Collaboration: Paid + gifted
 Deliverables (base):

  • 1 Instagram post

  • 1 Instagram Reel

  • 2 Instagram Stories

  • Preferred (optional): Cross-post on TikTok, Facebook, and/or Pinterest

Specs: High-resolution; 4:5 posts; 9:16 vertical for Reels/Stories.
 Deadlines: Post within 2 weeks of product delivery, aligned with the campaign calendar.
 Compensation: depending on influencer rates, visibility, and engagement + gifted swimwear.
 Notes: See Section 4 for tagging/linking, platform follows, reviews, and multi-item rules.

Cross-Platform Bonus:

Instagram is the primary platform for all collaborations.

Optional reposts or adaptations on additional channels may be compensated as a percentage of the agreed Instagram fee, as follows:

– TikTok: +20%

– Pinterest: +10%

– Facebook: +10%

Cross-platform bonuses are calculated based on the total Instagram collaboration fee (excluding gifted products) and must be agreed upon prior to posting.

3) Macro Influencers (50k–250k followers)

Collaboration: Selective, high brand alignment
 Deliverables (base):

  • 1 Instagram post

  • 1 Instagram Reel

  • 3 Instagram Stories

  • Preferred (optional): Cross-post on TikTok, Facebook, and/or Pinterest

Specs: High-resolution; 4:5 posts; 9:16 vertical for Reels/Stories.
 Deadlines: Content to be posted within 4 weeks of product delivery unless otherwise agreed to match campaign timing.
 Compensation: depending on influencer rates, visibility, and engagement + gifted swimwear.
 Notes: See Section 4 for tagging/linking, platform follows, reviews, and multi-item rules.

Cross-Platform Bonus:

Instagram is the primary platform for all collaborations.

Optional reposts or adaptations on additional channels may be compensated as a percentage of the agreed Instagram fee, as follows:

– TikTok: +20%

– Pinterest: +10%

– Facebook: +10%

Cross-platform bonuses are calculated based on the total Instagram collaboration fee (excluding gifted products) and must be agreed upon prior to posting.

4) General Collaboration Conditions (All Tiers)

4.1 Brand Alignment & Approvals

  • Influencers maintain creative freedom.

  • Naluza reserves the right to request adjustments if submitted or live content does not align with brand guidelines.

4.2 Platform Presence & Follows

  • Influencer agrees to follow @naluzaswim on Instagram, Facebook, TikTok, and Pinterest wherever they maintain an active account (Instagram is required, others are optional).

4.3 Website Review

  • First required deliverable within 7 days after posting, the influencer will leave a product review on the Naluza website (via the on-site review app).

4.4 Cross-Platform Posting (Preference)

  • Beyond required Instagram deliverables, posting on TikTok, Facebook, and/or Pinterest is strongly encouraged.

4.5 Tagging & Linking (Required)

  • All posts must tag @naluzaswim and link to the www.naluza.com website.

    • IG Stories: add a link sticker to the website.

    • IG Feed: include the URL in the caption; if using “link in bio,” keep it live for 48 hours post.

    • TikTok/Facebook/Pinterest: include the link in the caption/description and tag @naluzaswim.

    • Use campaign hashtags provided by Naluza and mark collaboration appropriately (e.g., #ad, #sponsored).

4.6 Exclusivity

  • No promotion of direct competitor swimwear brands from 7 days before to 7 days after the posting date (total 14 days).

4.7 Authenticity & Locations

  • Content should, where feasible, be created in natural coastal or poolside settings to align with brand identity.

4.8 Tracking & Reporting

  • Share post insights (reach, engagement, saves, clicks/link taps) within 7 days of posting.

  • Use any trackable link or code provided by Naluza.

4.9 Usage Rights (Standardized)

  • Influencers grant Naluza a non-exclusive, worldwide, royalty-free license to use collaboration content on Naluza’s social media channels, website, and email marketing for 12 months from content delivery.

  • Paid advertising rights are not included by default and may be negotiated separately in writing.

  • Influencer retains ownership.

  • Influencer agrees not to delete or archive posts for at least 12 months after publishing unless otherwise agreed.

4.10 Payment Terms

  • Payment terms will be agreed in writing for each collaboration. Options include payment upfront, full payment after deliverables or a split (e.g., 50% upfront deposit + 50% upon completion).

  • Payments will be made within 14 days of receiving an invoice.

  • If deliverables are late or incomplete, compensation may be withheld or adjusted.

4.11 Compliance & Conduct

  • Influencers must comply with advertising regulations and platform rules, using clear disclosures (e.g., #ad, #sponsored).

  • No content that is offensive, discriminatory, or damaging to Naluza’s reputation.

4.12 Termination

  • Either party may terminate with 7 days’ written notice.

  • Payment will be made only for approved work completed up to termination date.

4.13 Multi-Item Deliverables & Post Count

  • Item = a distinct product/SKU (e.g., one bikini set (top+bottom), one one-piece, one dress, one coverup).

  • If an influencer receives multiple items, they owe 1 post per item.

    • “Post” = 1 IG feed post (single or carousel) or 1 IG Reel (unless Naluza requests otherwise).

    • Stories: every item must appear in at least 1 frame, alongside the tier’s minimum Story count.

    • Timing: additional-item posts must go live within the base posting window, or within +7 days of the first post for pacing.

4.14 Reels & Multi-Items

  • The base Reel deliverable may cover multiple items. If Naluza requires 1 Reel per item, this will be negotiated in writing and may adjust compensation.

4.15 Additional-Item Compensation (Paid Tiers)

  • For Micro/Macro tiers, extra required posts for additional items are pro-rated against the agreed fee. Compensation for these additional posts will be determined based on influencer rates, visibility, and engagement metrics.

4.16 Sizing & Measurements (Fit & Public Size Note)

  • Pre-shipping Fit Form (required): Influencer will complete a short form to ensure correct sizing (height, bust, under bust, waist, hips, bra/cup, usual sizes, fit notes, shipping details, social handles).

  • Use of data: Used solely for fit accuracy and shipping; stored securely, accessed only by Naluza fulfillment staff.

  • Public disclosure on reposts: Naluza may include height + Naluza size worn (e.g., “170 cm, S top/S bottom”). Numeric body measurements (e.g., bust/waist/hips) will not be published unless the influencer opts in.

  • Opt-out: Influencers may request exclusion of size/height details from reposts by notifying Naluza in writing before posting.

  • Data retention: Measurements may be retained for up to 12 months for re-orders or long-term collaborations, after which they will be deleted or re-consented.